WETA had just completed a $55 million building renovation and was welcoming staff back after years of remote work. I created the “Discover. Connect. Create.” theme to give the return a sense of purpose and to reflect what WETA does in public media.

I developed a custom illustration system that highlights different parts of the organization, from fundraising to Classical WETA to broadcast storytelling. The visuals were used across motion graphics, building signage, and employee swag, creating a warm, welcoming brand presence throughout the new space.